The Social Good Coming from Black Panther: Increased Tourism to Africa

Already, genetic testing services like 23&Me and Ancestry have encouraged multi-ethnic people to learn where their ancestors came from by testing their DNA and rediscovering parts of their lives they never knew. Many of the African-Americans who went to see Black Panther were newly inspired to explore the great continent and have purchased tickets and tours from where their DNA tests say their ancestors came from. From Ghana to Kenya and from Egypt to South Africa, increased tourism benefits everyone, from the tourists who enjoy an enthralling trip to the vendors and tour guides who make good money.


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