The Social Good Coming from Black Panther: A Boom in African Goods Sold

Thanks in great part to social media, African creatives have found themselves a huge market for their goods in the US. Websites like Etsy, eBay, and even Instagram and Pinterest with their new “Buy Now” buttons have renewed public interest in purchasing traditional African clothing, jewelry, soap, hair products, and more directly from African craftspeople and tradespeople. Prior to the internet, African goods had to go through brokers and large distributors, but today, the internet has decentralized much of the process. The UNITY Phase from the mid-90s is back in full force, but this time with better trade practices and authenticity.


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